WHO WE ARE
Ethnics Land — Your Handloom Connection, Reimagined
At Ethnics Land, we believe that clothing should do more than just adorn—it should tell a story, preserve a legacy, and connect souls. Founded in 2018 by Sweta Patra, a journalist turned entrepreneur, our women-led brand is dedicated to bringing the timeless beauty of Indian handloom sarees to the world.
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Products for Sale
That's why we strive to offer a diverse range of products that cater to all styles.
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Happy Customer
We pride ourselves on creating great products and experiences with our valued customers.
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Partner Brand
Partner with brands that share our values, striving to protect our environment.
Our Peculiar Thing
At Ethnics Land, every saree is a handwoven story of heritage and heart. We offer only authentic handloom pieces, directly sourced from India’s finest artisans. With transparent pricing, real product photos, and honest descriptions, what you see is truly what you get. Trusted by handloom lovers across the globe, we’re proud to deliver timeless tradition with every thread.
AUTHENTICITY YOU CAN TRUST
At Ethnics Land, we take pride in delivering only genuine products. We work directly with skilled artisans to bring you authentic, handcrafted treasures.
TAILORED JUST FOR YOU
At Ethnics Land, we understand your unique needs and offer personalized customization options to bring your vision to life. Shop confidently with us, knowing every detail is crafted with care to match your style and preferences.
TRANSPARENCY YOU CAN TRUST
At Ethnics Land, we are committed to honesty and transparency. Every product listed on our website is described with care, and if there’s ever a change in design, we ensure our customers are informed before dispatch. Your trust matters to us!
" You must ask whether it is from a handloom or a power loom. Also, you can make out if a product is a power loom product or from any other mechanized process. "
CEO & Founder EthnicsLand
Aligned with Brands That Share Our Vision
At Ethnics Land, we are committed to preserving and promoting India's timeless handloom heritage. Since our founding in 2018 by Sweta Patra—a journalist turned entrepreneur—we’ve worked with global platforms like Amazon, Etsy, and Mirraw to bring authentic Indian handloom sarees to the world. These partnerships reflect our shared dedication to quality, sustainability, and cultural authenticity.
A Women-Led Brand with Purpose
As a women-led business, we believe in the power of storytelling through textiles. Each saree is a canvas woven by skilled artisans whose craft has been passed down for generations. At Ethnics Land, transparency, integrity, and artistry come first. We offer exclusive services like saree customization, fall-pico finishing, blouse stitching, and curated gifting with premium packaging—adding a personal touch to every purchase.
More Than Sarees—A Cultural Journey
Shopping at Ethnics Land is more than a transaction; it’s an invitation to celebrate India’s living traditions. Whether you're looking for a bridal saree, festive wear, or thoughtful gifts, we bring you pieces that speak of heritage, craftsmanship, and conscious fashion. Retail or wholesale, every order is handled with care, ensuring that the soul of Indian handloom reaches you, wherever you are.
Free Delivery & Easy Returns
Enjoy the convenience of Free Delivery & Easy Returns at Ethnics Land! We’re dedicated to ensuring your shopping experience is seamless—from doorstep delivery at no extra cost to a hassle-free return process. knowing that we’re here to make every purchase as satisfying as the last.
Discount & More
Unlock special discounts on bulk orders, ideal for events or gifting! We offer saree gift wrapping, along with fall, pico, and blouse stitching services to make each purchase truly special. For details, please contact us!
Style Always
Elevate your wardrobe with our customization options! Personalize your sarees or explore our elegant salwar suits and South Indian Narayanpet lehengas, ready to style for any occasion.