This type of saree would typically appeal to and be worn by:
Fashion-conscious individuals: People who appreciate high-quality, traditional textiles and are willing to invest in premium clothing.
Middle to upper-middle class women: The price point suggests it's targeted at those with disposable income for luxury items.
Textile enthusiasts: Those who specifically value handloom and authentic silk products.
Cultural preservationists: People who want to support traditional crafts and local artisans.
Professionals and socialites: Women who attend high-profile events or work in fields where formal, traditional attire is appreciated.
Occasions for wearing such a saree might include:
Weddings: As a guest or a family member of the bride or groom.
Festival celebrations: Major festivals like Diwali, Durga Puja, or regional festivals.
Formal cultural events: Art exhibitions, music concerts, or dance performances.
Important religious ceremonies or pujas.
High-profile work events: Award ceremonies, conferences, or formal dinners.
Political or social gatherings: Where traditional, high-quality Indian attire is expected.
Special family functions: Such as engagement ceremonies or milestone anniversaries.
The handloom and silk mark certification make this saree not just a garment, but a piece of cultural significance. It might be chosen specifically for occasions where the wearer wants to showcase appreciation for traditional craftsmanship and Indian textile heritage.