ABOUT US
WHO WE ARE
Ethnics Land - Celebrating Handloom, Empowering Women
Proudly women-owned and locally rooted, Ethnics Land is an online treasure trove of authentic Indian handloom sarees and chic ethnic wear. Founded in 2018 by Sweta Patra—a journalist by training and an artist by heart
Free Delivery & Easy Returns
Enjoy the convenience of Free Delivery & Easy Returns at Ethnics Land! We’re dedicated to ensuring your shopping experience is seamless—from doorstep delivery at no extra cost to a hassle-free return process. knowing that we’re here to make every purchase as satisfying as the last.
Discount & More
Unlock special discounts on bulk orders, ideal for events or gifting! We offer saree gift wrapping, along with fall, pico, and blouse stitching services to make each purchase truly special. For details, please contact us!
Style Always
Elevate your wardrobe with our customization options! Personalize your sarees or explore our elegant salwar suits and South Indian Narayanpet lehengas, ready to style for any occasion.
Aligned with Brands That Share Our Vision
At Ethnics Land, we’re passionate about preserving India’s handloom heritage, partnering with brands like Amazon, Etsy, and Mirraw who echo our commitment to quality and authenticity. Founded in 2018 by Sweta Patra, a journalist turned entrepreneur, Ethnics Land grew from a vision to make India’s rich handloom legacy accessible worldwide.
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As a women-led business, we pride ourselves on transparent, high-quality craftsmanship and a hands-on approach that ensures each piece reflects the artistry of Indian culture. Our team offers exclusive services, including saree customization, fall and pico, blouse stitching, and curated gifting options with elegant gift wrapping for special occasions. Whether you’re shopping retail or wholesale, we strive to make every experience exceptional—sharing not just products, but the story and soul behind each handcrafted piece.
Some of our Top Brand Partners
THE EL EXPERIENCE
AUTHENTICITY YOU CAN TRUST
At Ethnics Land, we take pride in delivering only genuine products. We work directly with skilled artisans to bring you authentic, handcrafted treasures.
TAILORED JUST FOR YOU
At Ethnics Land, we understand your unique needs and offer personalized customization options to bring your vision to life. Shop confidently with us, knowing every detail is crafted with care to match your style and preferences.
TRANSPARENCY YOU CAN TRUST
At Ethnics Land, we are committed to honesty and transparency. Every product listed on our website is described with care, and if there’s ever a change in design, we ensure our customers are informed before dispatch. Your trust matters to us!
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